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Interview Series: Anthlgy

May 23, 2016

Anthlgy is a modern lifestyle brand that stands for the creative spirit of youth culture. The aim is to provide a connection and platform for people who share the same love of art, music, film and skateboarding and that’s procisely what makes us love what they are doing so much. Focusing their work on the idea of bringing creative people together, the brand often bridge the gap between the sports, art and music scenes and caters what the city really needs: a local kick in the ass.

They make skateboards made from 100% Canadian Maple, T-shirts designed for and by the cities best artists, hats, stickers; outdoors wear and everything in between. They are taking the UAE’s skateboard and sub-culture scene to the next level and we can’t wait to see their stall at our upcoming Ink Sweat & Tears event on the 27th of May. We caught up with founders Maysam Faraj and Ahmed AlMazrouei to find out a bit more about the brand. 


1. What’s the inspiration for Anthlgy?

Maysam- It was a long time coming. The skate scene started almost 19 years ago now and I’ve been a part of it from the very beginning. My friends and I were instrumental in pushing out here, going on skate trips to connect with other scenes around the region, making bi-monthly zines and skate videos. Slowly but surely we saw the suits come in and take over in the name of “passion”. Fuckin bullshit. It’s always been about the money.

Ahmed- the love of being different and not wearing the same stuff/designs like every other dude out there made me do it. To be honest without that meeting with Maysam and the complains we had about life and our day jobs few years back we wouldn’t have something cool like Anthlgy to be proud of, also the loved ones that believed in us helped us make it a reality.

 2. Has skate and street culture always been important to you?

Maysam: It started out as something that I found interesting, but over time, it became so much more than that. It became my world for so many years, saved me per say, but to this day, it’s a huge part of my life.

Ahmed: Grew up listening to hiphop and been a fan of street art since I was a kid, without the culture I wouldn’t even think of a project like Anthlgy.

3. We love all the collaborations you guys do, where does that idea come from and how do you choose who to work with?

Everything we do and anyone we work with, comes from a personal relationship or massive respect. Simple.

It wasn’t hard to work with any of them because we share the same love and passion for the culture.

4. What will you be selling at Ink Sweat & Tears?

Everything we got to give. Decks, headwear, tee’s, outerwear & a bunch of stickers. We also have a couple of new hats coming in at the moment and hope to have them on time. 

5. What’s in store for the future, you guys cooking up something big?

We’re working on getting the brand out there and in to the people’s hands right now. Building new relationships and tapping in to the old ones to see who’s keen to get involved from grass roots level. From that, more cool shit is bound to drop.

Don’t miss the boys representing this Friday at our Ink Sweat & Tears event where they will be showcasing and selling their awesome merch. More info here: https://goo.gl/vmwjRC

 

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